Pam Hamlin has a new role. After twenty years at Arnold Worldwide where she was an engine for growth, evolution and culture vibrancy and the CEO of the acclaimed global advertising agency, Pam found herself wondering “what’s next” so she chose to embark on a “curiosity tour” to explore the broader marketing ecosystem today, examine her goals, and define her next professional chapter.
Marketing – Where creativity meets commerce.
At the starting line of a new chapter, Pam joins York Creative Collective as their new president. YCC is a collective of creative ventures who believe that creativity is the foundation for growth. As she tells it, she believes that she was “genetically born to go into marketing.” Her father was a wall street financier and her mother was a designer. A curiosity for business and artistic abilities brought her to marketing which she describes as the “place where creativity meets commerce.”
It’s obvious when you love what you do.
In her time at Arnold, Pam found ways to clearly define the role that marketing should play to accelerate growth for the agency’s clients, undercover the essence of a brand and reflect that in an enduring brand idea expressed through compelling campaigns. As a creative business leader and progressive marketer whose strength and passion is “fueling the growth of brands and businesses through creativity,” she is most proud of her work reimagining brands like Royal Caribbean with the “Get Out There” campaign which shattered the misconception among non-cruisers that cruising was a vacation only for those that were “overfed, newlywed and nearly dead” by focusing on people’s explorer mindset and emphasizing new innovations on the cruise line. She oversaw double-digit growth at Ocean Spray with their “Straight from the Bog” campaign that highlighted the grower-owned cooperative heritage of the company and the health properties of cranberries which set the company apart from much larger beverage brands.
Pam is also proud of Arnold’s work renovating the historic Filene’s department store building into a key component in Boston’s downtown revitalization and Arnold’s new headquarters. Filene’s legacy and authenticity mirrored Arnold’s mission of innovation and creativity as Filene’s was the place where department store retailing began. She relished the challenge of celebrating the historic aspects of the building while designing for the needs of a modern workspace.
Speak up and let your ambitions be known.
Spending the first portion of her career observing how male peers more overtly promoted themselves and their career goals, Pam chose to let the reputation of her work and results alone lead to career advancement. Pam had to learn to be forthright with employers about her goals in her career by speaking up more and letting her ambitions be known. Pam advises that women practice advocating for themselves in ways that also serve the best interests of the company.
Support is a critical component to growth.
Support came in many different forms within Pam’s career. Fran Kelly, Arnold’s former CEO, was an invaluable leadership and business role model for her. He took special interest in supporting Pam’s career ambitions and growth. Pam also formed a tight bond with her female colleagues at Arnold whose support, wisdom, friendship, and insight about the challenges of being a professional, working mom was a critical component in her growth. And while Pam has been a member of MWF for several years, once she left Arnold, she has had the opportunity to lean in and she relishes the “camaraderie of such an interesting, smart, talented, experienced group of women.” Since the Forum is not industry-specific, Pam especially appreciates being able to learn from those who aren’t in marketing and advertising.
From “Curiosity Tour” to an Entrepreneurial Adventure.
Last year, Pam hit her 20-year milestone at Arnold and she took the opportunity to step back and envision the next chapter in her career. For Pam, this meant going on a “curiosity tour” and taking the time to explore different ways to apply her extensive marketing and general management experience. After completing a few fascinating consulting engagements, Pam is taking on two new positions — landing her first public Board seat at Cambridge Trust and a new adventure in a new world built on creativity and entrepreneurship. As the new president of York Creative Collective, she is excited about bringing her expertise to a portfolio of promising emerging growth companies.
Pam Hamlin has been a leading voice in marketing and advertising in Boston for many years and we are proud to have her as a member of our MWF community where she sits on the Board as our Communications Chair.